Sportsbet joins TBV as Official Wagering Partner

Thoroughbred Breeders Victoria (TBV) is pleased to announce a new partnership with Sportsbet, which comes on board as TBV’s official wagering partner.

This exciting collaboration marks a significant step in promoting the Victorian breeding industry, with Sportsbet’s support helping to amplify the stories of Victorian-bred and -sired horses, stallions, and breeders through enhanced digital content and campaign exposure.

TBV Executive Officer Carrie Hu said the partnership reflects a shared commitment to supporting the growth of the local thoroughbred industry.

“We’re thrilled to welcome Sportsbet to the TBV family,” Hu said. “Sportsbet’s backing allows us to further promote the successes of Victorian breeders and the horses bred right here in Victoria. Their involvement will help strengthen our industry’s visibility among both punters and the wider public.”

As Australia’s leading wagering provider, Sportsbet brings a wealth of marketing experience and a broad national audience. TBV and Sportsbet will work together to deliver engaging content that celebrates the achievements of Victorian breeding and supports key events, including the upcoming Victorian Breeding Awards.

Damian Ryan, Sportsbet Head of Industry – Commercial & Partnerships said:

“We are proud to support Thoroughbred Breeders Victoria and contribute to the ongoing success of Victoria’s thriving breeding industry. As home to some of Australia’s most esteemed farms and stallions, Victoria plays a pivotal role in the success of thoroughbred racing and breeding in this country . We look forward to collaborating with TBV to foster continued growth across the sector.”

The partnership comes at an exciting time for Victorian breeders, with rising interest in VOBIS-nominated horses and a strong crop of young stallions entering the market. With Sportsbet’s support, TBV is looking forward to a new chapter of growth, promotion, and community engagement.