The Reward for Effort bandwagon cranked up an extra cog or two last week with sales ring and race track success domestically and overseas.

The young sire was awarded Champion Victorian Second Season sire at Saturday’s Victorian Breeding Awards.

Then on Sunday, the Eamon McNulty bred Jumbo Luck won on debut at Sha Tin becoming the first winner for his sire in Hong Kong.

But it was at New Zealand where perhaps he turned heads most, literally!

At the NZB Ready to Race Sale last week a Reward for Effort colt out of Minnie Deal (Street Cry) was knocked down for a whopping $360,000.

The Reward for Effort Minnie Deal colt sold for $360,000 at the NZB Ready to Race Sale

The Reward for Effort Minnie Deal colt sold for $360,000 at the NZB Ready to Race Sale

The colt, bred by the Tobin family in North East Victoria, was bought by Sydney based agent Anton Koolman for long time client Unifaith. A trainer has yet to be identified.

The striking youngster from Minnie Deal attracted plenty of attention with Koolman noting he fulfilled his most important buying criteria.

“When I saw his breeze-up he immediately struck me as such a beautiful mover. In the flesh he is just as impressive, just a real runner,” Koolman said.

“The Exceed And Excel influence in his pedigree really shone through in his looks and movement so I’m looking forward to watching his progress.”

He was originally sold by the Doyles through the Phoenix Broodmare Farm draft at the 2016 Inglis Premier Yearling Sale for $80,000.

“He had the best temperament,” said Phoenix’s Damian Gleeson.

“You just know they are going to get up and run and I could see that with him as a yearling.”

Albury based Peter Tobin, whose family has bred horses in the Mitta Valley for more than a century, was pleased with the result.

“We thought he was a nice type for a colt,” Peter said.

“There are four brothers in the family which has bred several good horses over the years.”

These have included Golden Slipper winner Full On Aces, Caulfield Guineas winner Drawn, Group 2 winner Draw Card and multiple stakes winning Better Draw. Full On Aces would go on to also becoming a Group 1 producing sire.

“The colt (sold in New Zealand) is out of Minnie Deal who is out of the same line of horses as these.”

The good news for Reward for Effort continued over the weekend with the Tung family’s Tan Tat Star, dam of multiple Hong Kong Group 1 winner Sun Jewellery, scanning in foal to the Chatswood sire.

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